THE IMPACT OF FACILITIES AND SERVICE QUALITY ON PRIVATE HOSPITAL CLIENTS’ SATISFACTION
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Facility Factors,
Private Hospitals,
Service Quality
Main Article Content
Abstract
Background. Market rivalry is getting fiercer both at the domestic level and internationally.
As a result, many private hospitals based on hospital business companies compete with one
another to win over clients by establishing objectives like offering first-rate facilities and
customer service.
Research Purpose. Determining the impact of facilities and service quality on private
hospital clients’ satisfaction was the aim of this study.
Research Method. This study uses quantitative statistics as its methodology, gathering data
via documentation, questionnaire distribution, and observation. The Accidental Sampling
approach was used by the author to sample the population. In this study, 80 respondents
made up the sample. Data quality testing, multiple linear regression analysis, hypothesis
testing, partial and simultaneous determination coefficient testing, and the classical
assumption test are the methods of data analysis that are employed.
Findings. Customer satisfaction is significantly impacted by both service quality (p=0.000)
and facility factor. Additionally, customer happiness is significantly impacted by both
facility factors and service quality.
Conclusion. Client happiness is significantly impacted by service quality, facility concerns,
and changeable facilities.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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